I’m Ana Salles, a Brazilian-born Creative Strategist, Brand Storyteller, and Fractional CMO supporting teams that believe business can be both beautiful and meaningful.

Over the last decade, I’ve led creative and strategic work across agencies, startups, and global brands, partnering with studios like BUCK, Hornet, Psyop and Sparks & Honey, and shaping campaigns for Meta, WhatsApp, Instagram, PayPal, Museum of Ice Cream and Schutz.

These days, I collaborate with forward-thinking and conscious companies building the future of wellness, healthy food, clean beauty, sustainable fashion and tech-for-good. Whether I'm joining an in-house team or an agency crew, I bring a hybrid skillset that blends strategic clarity, editorial depth, and content architecture with a refined creative point of view.

My work lives at the intersection of systems thinking, storytelling, and soul.
Not just to drive clicks, but to build trust, momentum, and long-term equity