Strategic clarity
Story-driven content
Scalable growth
I partner with purpose-led companies, fast-growing startups, and creative agencies to bring strategy, storytelling, and soul into the core of brand building. Whether embedded in-house or brought in as a consulting partner, I help marketing teams cut through noise, build brand equity, and drive growth that feels aligned and human.
I blend 12+ years of experience in brand strategy, editorial content, and digital storytelling, plus a sharp eye for creative execution and systems thinking.
I’m here to help you make smarter decisions, tell better stories, and bring ideas to market with impact.
My Toolbox
Brand Marketing Strategy
LANDSCAPE AUDITS
CULTURAL STRATEGY + TREND FORECASTING
BRAND POSITIONING + NARRATIVE PILLARS
AUDIENCE JOURNEY + CONTENT MAPPING
GO-TO-MARKET + CAMPAIGN STRATEGY
STRATEGIC MESSAGING FRAMEWORKS
CHANNEL STRATEGY + ECOSYSTEM PLANNING
TONE OF VOICE + BRAND EXPRESSION GUIDES
FUNNEL + CONTENT ARCHITECTURE
Creative
Consulting
CAMPAIGN + CONCEPT DEVELOPMENT
MESSAGING REFINEMENT + NARRATIVE SYSTEMS
DESIGN + ILLUSTRATION AUDITS
VISUAL STORYTELLING DIRECTION
TONE OF VOICE DEVELOPMENT
Content Strategy & Copywriting
CONTENT STRATEGY + CALENDARS
CONTENT COPYWRITING (SOCIAL + WEB)
SOCIAL MEDIA POST TEMPLATES
LANDING PAGE STRATEGY
EDITORIAL PLANNING
GHOSTWRITING
CONTENT ART DIRECTION
SCRIPTWRITING FOR SHORT-FORM VIDEO
AI-Generated
Content Creation
VISUAL CONCEPTING USING AI TOOLS (MIDJOURNEY, DALL·E, RUNWAY)
SCRIPT + COPY GENERATION USING AI
AI-ACCELERATED CAMPAIGN IDEATION
CUSTOM PROMPTS + CREATIVE TEMPLATES
STYLE + TONE TRAINING FOR AI CONTENT TOOLS
CREATIVE DIRECTION FOR AI-GENERATED VISUALS + CONTENT
Pitch Decks & Presentations
STRATEGIC NARRATIVE FOR INVESTORS, SALES, AND CAMPAIGN PITCH DECKS
COPYWRITING + CONTENT
ART DIRECTION
IMAGE CURATION
TEMPLATE DESIGNS (GOOGLE, KEYNOTE, POWERPOINT AND FIGMA
1:1 Office Hours
CLARITY SESSIONS FOR MARKETING TEAMS AND FOUNDERS
PITCH DECK + CONTENT REVIEWS
HIGH-LEVEL GUIDANCE ON BRAND AND CAMPAIGN DECISIONS
VOICE + MESSAGING ALIGNMENT
REAL-TIME INPUT ON POSITIONING, CONTENT, AND STORYTELLING
(PACKAGES AVAILABLE)
Need a Fractional CMO or Brand Lead?
For brands that need more than a consultant, I step in as your strategic right hand.
Whether you're launching something new or rethinking how you show up, I plug in to lead brand marketing, content, and creative. I bring structure, vision, and sharp execution without the full-time hire.
What I bring to the table:
Brand and marketing leadership across strategy, content, and creative
Go-to-market planning and execution
Campaign oversight from concept to launch
Team leadership (freelancers, creatives, agencies)
Founder and CMO collaboration to stay aligned and focused
Big-picture thinking with hands-on support