Led content and creative strategy for @facebookforbusiness (now @metaforbusiness) across Facebook and Instagram, producing timely, impactful content to support small and medium businesses during the COVID-19 crisis.

Key Results:

• Account growth: Facebook page reached 18M followers in 10 months, and Instagram profile grew from 100K → 344K followers

• Introduced an always-on strategy, and a foundational content series to educate & Empower SMB.

• Led the seasonal campaigns such as Season of Support and Summer of Support, amplyfing Facebook’s digital event with speakers like Sheryl Sandberg, Magic Johnson and Tan France. Drove traffic to live content and original series, Boost My Business with Tan France.

• #BuyBlackFriday across IGB channels, special campaign supporting Black-owned businesses.