To raise awareness about food waste and composting’s role in fighting climate change, I partnered directly with global nonprofit MakeSoil and actress/activist Nat Kelley (1.5M+ followers) to create the original character “Compost Queen.”

I developed the creative concept and led production for a two-part Reels series that combined humor, education, and climate advocacy to expand MakeSoil’s reach and inspire everyday action.

Key Results:

• First Reel went viral, reaching 700K+ views, 38K likes, and 3.3K saves

• Sparked significant interest in composting among a global audience

• Boosted visibility for MakeSoil’s mission and expanded their educational impact through social storytelling

This campaign proved the power of strategic creator collaboration in driving climate action and grassroots awareness.