Collaborated on the end-to-end brand strategy for Meta Connect 22 — a hybrid event marking the 10th anniversary of Meta’s flagship developer conference. Partnered with BUCK’s creative team to define a visual identity that brought warmth, relatability, and expressive motion to the metaverse. Leveraged emojis, custom typography, and immersive design elements to humanize emerging technologies like AI, AR, and VR. The strategy extended across digital and physical spaces, and was seen by millions of developers and creators tuning in virtually and in person. The work helped position Meta’s tech as accessible, inspiring, and ready to use.