As part of OLAY’s broader “Face Anything” campaign, centered on female empowerment and authentic beauty, I brought a social-first lens to the “Sun Care is Self-Care” initiative. The campaign aimed to shift the perception of SPF from a seasonal afterthought to an essential ritual of self-care for women of all skin tones.

Working alongside the Badger & Winters team, I helped translate the campaign’s emotional core into content that could live natively across Instagram, Facebook, and YouTube, blending wellness culture with beauty storytelling.

Highlights:

OLAY shifted toward inclusive, purpose-driven storytelling, partnering with powerful, culture-shaping voices like:

• Busy Philipps – Actress and outspoken mental health advocate

• Mama Cax – Model, disability activist, and beauty trailblazer

• Julee Wilson – Beauty editor and champion of diversity in skincare

• Lyn Slater (Accidental Icon) – Academic and influencer breaking age stereotypes

Key Results:

• 1.2B earned impressions

• Campaign won a 2020 Shorty Award for Social Good

• Boosted OLAY’s SPF sales and brand sentiment among women of color

• Recognized as a benchmark in inclusive beauty marketing