I developed the creative strategy and content plan for Xfinity’s 2022 Winter Olympics acquisition campaign. The concept drew parallels between Xfinity’s high-speed performance and the excellence of Olympic athletes, driving interest ahead of the 2022 Games.

Channels: OLV, CTV, Print, Social

Key Results:

• All 3 spots performed way above the norm according to AdPi scores.

• Supported brand and subscriber growth during a key cultural moment