Working with Fello Agency, I established the tone of voice for Revanesse's evolution from beauty-centric aesthetics to science-first positioning. My role focused on defining how the brand would communicate its innovation—Canadian-made formulations, particle technology, and research rigor—through a clear, consistent voice that could scale globally.

I developed the brand's verbal identity, moving it away from soft beauty marketing toward a more technical, precise, and confidence-driven voice. This new tone shaped how Revanesse would communicate across all touchpoints, replacing vague emotional messaging with clarity and credibility. I worked closely with Fello's creative team to ensure the verbal identity aligned with the new visual system, then codified everything into comprehensive guidelines for global rollout.

The tone of voice and guidelines I established became the foundation for Revanesse's expansion, empowering internal teams and agency partners across markets to maintain consistency while scaling.

Highlights

• Established tone of voice for global dermal filler brand's science-first rebrand

• Defined verbal identity that balanced clinical precision with accessible communication

• Created comprehensive voice guidelines for international teams and agency partners

• Supported Revanesse's repositioning from beauty-centric to credibility-driven messaging